Preloader
Widget Image

Minnesota’s own U.G.L.Y. Cheesecake! (Uncommonly Good, Light, Yet…..still Cheesecake). Located in the old Brick House Pizza building at 302 Washigton St., Brainerd. 25+ flavors available for order and always something in stock we’re sure you’ll love!

(218) 851-7806 rjholdningsmn@gmail.com 302 Washigton St., Brainerd, MN

The U.G.L.Y. Cheesecake Company:

A Minnesota Dessert Powerhouse

The U.G.L.Y. Cheesecake Company has disrupted the Minnesota dessert scene, gaining recognition for its unmatched flavors, commitment to quality, and unique brand identity. With a focus on taste over appearance, the company has built a loyal following and secured a strong foothold in the industry. From its humble beginnings to becoming an award-winning favorite, The U.G.L.Y. Cheesecake Company continues to redefine what great cheesecake should be.

Current Production & Growth
The U.G.L.Y. Cheesecake Company has scaled its operations significantly to meet growing demand. Currently, the company has the capabilities to produce up to 600 cheesecakes per week, with the potential to increase production to 3,000 per week at full capacity. This growth trajectory positions the company to expand its market reach and supply larger-scale distributors while maintaining its commitment to quality.

Dedicated Leadership & Market Representation
Owners Jason and Ryan are personally committed to growing The U.G.L.Y. Cheesecake Company’s presence in the industry. They will be actively building relationships, and ensuring that U.G.L.Y. Cheesecake becomes the most sought-after dessert option. Their hands-on approach includes direct sales efforts and on-site representation at food shows, where they will showcase their products, share their story, and drive brand recognition. This commitment underscores their passion for the business and their dedication to making The U.G.L.Y. Cheesecake Company a household name.

Award-Winning Excellence

Recognized as Minnesota’s Best Dessert multiple years in a row and a finalist in the Best of Minnesota awards in both 2023 and 2024.

A Growing Flavor Portfolio

With up to 45 flavors created and 17 regularly offered, U.G.L.Y. Cheesecake continues to innovate.

A Respected Presence in the Market

Featured in multiple media outlets, gaining regional and statewide recognition.

A Business Born from Innovation

Originated from a fortunate mistake and turned into a thriving enterprise, now supplying cheesecakes to numerous restaurants and retailers.

Media Coverage

The U.G.L.Y. Cheesecake Company has received notable media attention, highlighting its rapid rise and unique approach to the dessert industry.

Title: “In Business: The U.G.L.Y. Cheesecake Co. Grows From One Wrong Delivery”

Source: Lakeland PBS

Summary: This segment explores how a mistaken cream cheese delivery led the owners of Jr’s No. 19 BBQ to venture into cheesecake-making, resulting in the birth of The U.G.L.Y. Cheesecake Company. Their products are now in demand, with 30 to 40 restaurants in the Lakeland viewing area serving their desserts.

Title: Mistake Leads to Sweet Success

Source: Dairy Star

Summary: This article highlights how a delivery mishap became the catalyst for the creation of The U.G.L.Y. Cheesecake Company, emphasizing the owners’ adaptability and innovative spirit.

Link: https://dairystar.com/stories/mistake-leads-to-sweet-success,26685